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Commercial Print Modeling

Modeling: Classic Perspective.
By Actor, commercial print and fashion model Bryan Kent

To read beyond these opening words you should first suspend your belief that the world's modeling industry is made up of only 14-34 year old gorgeous females and the dashing young men that make them look even better. Secondly, you must believe that this same world has in it a population-majority of people thirty-five and older. Whoa, Whaz that you say? And, these people are in control of more than 75 percent of the world's assets, money!, Buying Power!!

Oh, yes I’m talking about Senior Citizens, the Adult Population, The O - Generation (older). Now I ask you, can you believe models, men and women ages 35-70, comprise the "classic" category of commercial, lifestyle and editorial on-camera talent, and dare we say it, an occasional fashion shoot.

If you accept this then read on. For this is truth. In fact there exists hundreds, maybe thousands of individuals over the age of 35 who make their living posing for/with hotels, restaurants, consumer products, residential developments, travel accommodations, cars, food, medicine and variety of other day to day necessities. And yes, some fashion too!

I know. I am 50. And at the tender age of 44 I was "discovered" and entered the modeling industry.... and became the oldest, fresh face in the business. It was exciting! Certainly more exciting than what I'd been doing. Driving limo's around L.A.

I had just dropped clients at the 9255 Sunset Bldg., looking real good in my black three-piece limo driver suit. A very pleasant looking lady approaches and asks if I would like to go on a two week all expense paid cruise to the Caribbean, and earn 500 dollars a day to have my picture taken. Oooooooh yeah, right. In LA you have to ask "what do I have to do and who do I have to sleep with! "Noh, noh", she says in this slightly French accent. Her name, Judith Fontaine; a SAG franchised modeling agent whose client list included Crystal Cruises. "I have been searching for weeks to book someone like you" she said, and I never looked back.

Three days later I was on the pier in Miami Beach being assigned my outside cabin on the Crystal Symphony, a ship on its way into the Caribbean through the Panama Canal. Heaven! There is a heaven! For me it was the First time out of the country. First time on a cruise. First time in the Caribbean. First time as a model and first time I earned so much for doing what comes naturally…having fun. "Just act like your enjoying the trip. Have fun, be a passenger, and smiiiiiiiiiiiiiiillle!!!", they told me. I was shocked that people could make a living doing this. Where had this been all my life? Why now at 44 had I finally fallen into that which I was meant to do?

As it turns out the "work" is not the hard part. Getting the work is what's hard to do. For every working model out there, there is an estimated 75 looking to. When I thought about it later I realized why my time had come. At 38 I made a decision to fight against the ravages of time and spent the last 6 years in the gym and on the track two hours a day. Sun was also an integral part of my life, and I wore the tan to prove it. Eating a good diet was a pain, but I stuck to it no matter where I was. The real challenge however turns out to be finding the right attitude. For every different shoot you are hired and every shot therein you are asked to have a specific attitude. Anyone can smile (say cheese); the challenge is to display life behind the eyes, personality behind the teeth, an engaging character reflecting between the ears. To portray an emotion, an idea. A feeling, which captures the attention of the viewer, the reader, the target market audience for the final print campaign. That is what separates the full timers, the working models, from the rest.

My immediate acceptance into a work schedule, I owe all to the efforts of the booking agents at Fontaine Agency. Don't ever underestimate the importance of a "mother agency", especially if you're new. It is a great advantage to position yourself with a strong, protective agency to nurture you and introduce you into the right level of casting people, ad agency and photographers, as well as other agencies in the U.S. and around the world.

The Right Card ?

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Bryan Kent bkent1@gte.net
Actor, commercial print and fashion model and performing talent Bryan Kent has been cast in television episodic and longform dramatic programming, starred in televison commercials for national network tv and cast in motion pictures. His commercial print and fashion magazine work has made its way to covers of national and international magazines, newspapers and billboards. Visit his website at: http://home1.gte.net/bkent1/index.htm.



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